W Hotel - Union Square

A conceptual academic project focused on reimagining the guest experience at the W New York – Union Square in New York City. The assignment challenged me to analyze the existing brand identity of W Hotels and develop a refreshed interior strategy that aligned with its bold, lifestyle-driven positioning while responding to the surrounding Union Square context. The redesign explored updated spatial planning, contemporary material palettes, and enhanced public areas to create a more dynamic, socially engaging hospitality environment.